Lead Generation - There’s nothing more valuable to your business than your customers. When a prospect logs on to your website looking for answers, be the first to respond to that need! Being a step ahead of your competition is easy with lead alerts. Get notified of customer inquiries via phone, fax, email or text messaging. With lead alerts, you will not miss an opportunity to provide both current and prospective customers with valuable service just when they want it. Because when they need it might just be too late.

Website Design - More than half of web users are regular people. The look, feel and ease of navigation of your online home can translate to an increased market share.
 

• Custom Graphics- Style your website’s look with colors and pictures that speak your business. Give your website an elegant air that communicates integrity. High quality custom graphics makes for a great first impression.
  
   
• Flash Design- Give your online home a professional look using the latest technology. Flash design allows a smooth clean sail animation that’s not only catchy but definitely classy. With flash design, your users would pay your online home more than a passing glance.
  
   
• Contact Forms- Capture valuable data from your site users and send them newsletters, discount coupons, updates and more with contact or quote request forms. Get to know your market a little with valuable comments written by your customers themselves. User data gathered from your online traffic is a powerful tool that could enhance your Market Analysis and Product/Service Planning Strategies.
  
   
• AJAX & Web2.0 Scripting - Whether it’s our network infrastructure or our phone redundancy backup systems EOT utilizes the latest in technology including high-tech visual enhancements. Our typical site enhancements include Web 2.0 Graphics and AJAX mastering to enable pleasurable picture browsing and simple contact forms that are designed to entice the visitor with a professional feel and pleasant web browsing experience.
  
   
• Google Maps – Give your customers and prospective clients easy-to-follow directions to find you. Google Maps are an efficient way of showing users right where you’re located. Your public invitation to visit your offices would definitely be more inviting with Google Maps.
  
   
• Content Writing – Provide your customer base with non-biased presentation of your products and/or services. Update them about what’s new with your company or let them know about your latest offerings. Let EOT’s experts help you with articles, press releases or sales copies that work both as informational tools and subtle marketing effort.

Marketing - For small businesses seeking to build a good customer base, marketing is the next most important thing to quality product and service offerings. Easy Office Tools helps your business take advantage of the most recent innovations in marketing strategies that gives your business a strong industry presence and boosts revenues.

• Online Marketing – While traditional marketing strategies may still be useful, more and more people are looking to the internet for more up-to-date information. EOT’s Online Marketing services aims to strategically position your business to attract the widest consumer base possible, convert prospects to new customers and keep their business! Easy Office Tools offers the following online marketing strategies that gives your business a strong online presence and enables you to reach a wider consumer base:

• Local Online Directory Marketing – Everyday, thousands of people in your local area go online searching for various service providers to help them with routine or non-routine tasks. When they need one fast, they’d want it fast! Listing with Local Online Directories is an excellent positioning strategy that puts your business at the forefront of top customer options for various products and services offerings.
  
   
• Enhanced Listing in local directories - Easy Office Tools offers you a unique way of being a step ahead, and staying ahead of your competition through enhanced listing in over 45 local online directories. As more and more people rely on the internet to provide them with quick and convenient access to local businesses, you can’t afford to not be on that list! Give your business a competitive edge by becoming one of the first companies to take advantage of this innovative and remarkable technology.
  
   
• Affordable Online Listing service - EOT’s Enhanced Listing Services is a loaded package that goes beyond putting your company name and contact information in local directories. Provide prospective customers with all information they would want to help them decide to pick your business for their needs. With detailed product listings, business profiles, business hours and more, EOT’s $100 a year Enhanced Listing Service is definitely a great value.
  
   
• Advantages of online listing - EOT’s Online Listing Services increases your visibility and online presence tremendously. When prospective customers click on a link in your listing that takes them directly to your website where they can find all information they need and find directions to locate your business easily, you’ll have an excellent chance of turning that prospect into a sale. With customized listing highlighting your key brands, products and services in more than 45 high-traffic search engines and online directories, EOT’s Online Listing Services boosts your business’ viability as well.

• Pay-Per-Click Marketing (PPC) – Another powerful marketing strategy you can take advantage of to bring your business closer to your customers is pay-per-click marketing. EOT’s expert staff will help you create professional text ads using specific keywords that are highly descriptive of your business. Every time prospective customers search online using words that match the keywords and locations associated with your business, your company will appear in the sponsored search results.
   
  • Regional Campaigns - Highly relevant localized clicks are useful for regional campaigns. EOT’s experts can help you create text ads that will be targeted to a prospective customer’s geographic area. When your business has, or is ready to expand to a regional base, your customers, both current and prospects, will find your location that is closest to them.
    
     
  • Nationwide Campaigns - Much like in regional campaigns, EOT’s team of experts will help you create ads that appeal to a diverse consumer base that goes beyond regional and ethnic boundaries. Nationwide campaigns target a diverse mass of varied preferences and values. Your marketing efforts will be most effective with a universal appeal.
    
     
  • Split Ad Testing - Unlike traditional ad agencies that release only one approved ad campaign in the market, EOT’s team takes your budget, creates three ads for your business and releases all three for testing. When evaluation shows one particular ad to be most effective, efforts will be focused to enhance the appeal of that ad and make it even more effective.
    
     
  • Reporting - EOT’s PPC Marketing strategy does not only stop at bringing you closer to your customers. We’ve created a system that generates traffic logs and marketing stats that are indispensable tools in making sound economic decisions with respect to the direction of your marketing efforts in the future. Additionally, these stats also serve as useful references in evaluating the effectiveness of your campaigns.
    
     
• Search Engine Optimization (SEO) – Another powerful strategy in EOT’s array of Online Marketing Services is Search Engine Optimization or SEO. This method involves optimizing your website so that it will rank very high in organic search engine results of large companies such as Google, Yahoo! and MSN. EOT’s team of experts understands how search engines work and can help you boost your website’s ranking in organic searches.
  
  
  • Site Optimization - This involves making sure your website’s content is clear and well-written and the design is friendly to search engines. Friendly content is keyword-dense, yet should be written in a user-friendly manner. For design to be friendly to both users and search engines, they should maintain their professional look and feel and not unduly obscure text. EOT’s experts helps you attain this balance to effectively boost your site’s ranking and increase traffic.
    
     
  • XML Site Map - To facilitate easy navigation by users and to facilitate higher rankings in search results, EOT’s SEO service includes an XML site map. Simply put, it’s an index of your website. XML is a coding language that tells search engines what’s on your website.
    
     
  • Competitive Analysis - EOT’s SEO service goes beyond providing you with useful statistics.  Our experts give you a competitive analysis to help you determine how your business is doing against your competitors. This unique feature is an important tool in future plans and decisions with respect to website expansion and innovation.
    
     
  • Blog Posting. EOT’s experts find relevant blogs and link them to your website. Blogs increase your business’ exposure and draws more visitors to your website.
    
     
  • Link Building. EOT’s experts will submit your site to websites with relevant data and link them. Diverse inbound link on all pages of your website enhances search results rankings and also increases qualified traffic to your site.
    
     
  • Content Optimization – One major component of EOT’s SEO services is the optimization of your website’s content. Optimizing content means strategically locating targeted phrases and keywords all pages of you website. This enhances your content’s chance to appeal to, and be found, by prospects looking for the goods and/or services you offer. EOT’s experts manually review your website to ensure top-quality results. To top that, EOT offers monthly content reviews and updates.

Call Tracking – EOT’s Call Tracking services gives you an online control panel that let’s you do a lot more with your phone and your phone calls.

• Local Numbers – Get a second line with a number combination that is easy to remember. Whether you want one with easy-to-remember text combination or one that follows your current number series, EOT’s call tracking services can help you with that.
  
   
• Call Forwarding – Don’t miss important calls with EOT’s call forwarding service. Let your customers reach you where it’s most convenient to you with the convenience of only one number to remember. Forward calls to your cell phone, office, home phone anytime without revealing your private numbers. Keeping your customers happy without sacrificing your privacy
  
   
• Find Me Follow Me – This unique component of EOT’s call tracking services is an enhanced version of call forwarding. When you’re anticipating important calls but don’t know where you’d be at when it comes in, Find Me Follow Me rings your office, cell phone, or home number one at a time, until you pick up. Respond timely to customer needs wherever you may be.
  
   
• Call Recording – If you keep important emails and memos on file for future references, why not calls, too? EOT’s Call Recording feature allows you to monitor calls anytime and record them when you want to. With Call Recording, documenting customer feedback channeled through your phone lines will not only be easy but will definitely be more accurate. What’s more? Call monitoring and recording facilitates excellent customer service performance by your staff.
  
   
• Call Detail Reporting – Get a unique view of how your marketing efforts are doing. The Call Detail Reporting feature provides you a ballpark of the breadth and width of the consumer base your efforts have reached. By analyzing your call traffic, you can plan strategies that directed toward specific target markets. Moreover, it allows you be on top of your telecommunications expenses. With billing details showing origin and destination numbers call duration and applicable costs per call, the Call Detail Report is a powerful tool in analyzing cost centers and identifying areas for potential savings.
  
   
• Affordable Rates - EOT’s powerful call tracking services come at a very affordable 2¢/minute rate. With top-notch features that enhance the functional use of your communications system, it’s definitely an excellent deal. At 2¢/minute, EOT’s call tracking services works more like a high-yield, low-risk investment with its many benefits.
  
   
• Voicemail – When you’re not available to take a call but wouldn’t want to miss any important messages, you’d like your customers to have the option to leave you a voice message. EOT’s call tracking services lets you access your voicemail anyway you want, anytime! Pick up your voice mails by phone, email, or online – whichever is most convenient for you at any given time.
  
   
• Music – Keep your callers from hanging up when you put them on hold with cool, funky music customized according to your specifications. Customers hate receiving a machine giving them lengthy instructions to get through to a live person when they’d like to speak to one right away. That doesn’t mean you’ve lost the slot for infomercials. Twenty to 40-second on-hold times are common in calls involving verifications and inquiries from customers. And they’re an excellent time to play a short info clip or your company jingle.